Kaffaii - Branding Identity | Packaging
Kaffaii is a specialty café brand built at the intersection of Arabic and Turkish coffee culture. The Turkish Cezve and the Arabic letter Kaaf share the same geometric profile. One brews the coffee. One writes the brand name. The identity begins at that overlap. The name draws from كفائي — sufficiency, completeness. Ownable in both markets. Belonging exclusively to neither. The bilingual wordmark gives Arabic and English equal authority. Neither is a translation. Both are primary.